The Kardashian family franchise may be showing signs of crumbling in the last few months. First of all there was the backlash, after Kim Kardashian filed for divorce from NBA player Kris Humphries. There are questions now if their wedding was genuine or a made for television sham that had nothing to do with reality.
Kourtney Kardashian is having a second baby born out-of-wedlock with Scott Dissick the father. That only shows a weakening of family values in American society, when a family with one child out-of-wedlock has another one on the way. Apparently Kourtney is still waiting for Dissick to prove his worth as a father for the children, but to me that should have been decided long ago. Of course Ryan Seacrest who produces Keeping Up With the Kardashians wants this kind of tension between Kourtney and Scott to continue, since drama drives ratings and the more drama the better for the E network.
Khloe and Lamar Move To Dallas
The relationship of Lamar Odom and his wife Khloe is being tested by the trade, that sent Odom to the Dallas Mavericks from the Los Angeles Lakers. Odom has not played well since joining the Mavericks and it could be that he is still incensed over being traded, so is not the player he was with the Lakers. He is too good of a player, to suddenly become a terrible player.
Odom is earning over $8 million this season and will continue to be paid his salary. The situation can’t be helped by the filming of Khloe and Lamar. All the drama during the filming may make for good television, but it can’t be good for the relationship or for Odom’s basketball career.
The situation became even worse last week when Odom was demoted to the developmental team but in the last 22 minutes that move has been rescinded. The same player who was voted the best sixth man in NBA last year is having a season to forget.
A quick look at Odom’s percentage numbers this season compared to last season show badly he is playing this year. His field goal percentage has dropped from .530 last season to .357 this season. His free throw percentage fell from .675 to .577 and his scoring has almost been cut in half from 14.4 points per game last season to only 7.7 points per game this season.
Back To Lawsuit
Meanwhile back to the lawsuit, it raises the question, of if celebrities who endorse products should be financially liable, if that product is not as advertised. Assuming that the Kardashians actually used QuickTrim, they should have some idea of whether it is a good product or not. If they knew it was not as advertised and continued to endorse it, then they may be liable. However, it may be impossible to prove in a courtroom, that they knowingly endorsed a less than effective product, while knowing that product was not worthy of their endorsement.
One positive outcome from the suit is that it may warn celebrities, to really check out the products they are endorsing and not just assume they are as advertised.
This situation is reminiscent of when Pat Boone appeared in commercials touting Acne-Statin which was supposed to clear up skin blemishes. This Wikipedia entry tells about what happened to Boone, when it was proved that Acne-Statin was not what it was cracked up to be:
In 1978, Boone became the first target in the Federal Trade Commission‘s crackdown on false claim product endorsements by celebrities. He had appeared with his daughter Debby in a commercial to claim that all four of his daughters had found a preparation named Acne-Statin a “real help” in keeping their skin clear. The FTC filed a complaint against the manufacturer, contending that the product did not really keep skin free of blemishes. Boone eventually signed a consent order in which he promised not only to stop appearing in the ads but to pay about 2.5% of any money that the FTC or the courts might eventually order the manufacturer to refund to consumers. Boone said, through a lawyer, that his daughters actually did use Acne-Statin, and that he was “dismayed to learn that the product’s efficacy had not been scientifically established as he believed.”[14
It will be interesting to follow the class action suit against the Kardashians, to see if they have to make restitution or whether they can emerge from the lawsuit, without having to pay anyone.
There are plans for even more Kardashian spin-off shows on the E channel. It is surprising that people still watch these shows knowing there is very little reality involved in the so-called reality shows. Ryan Seacrest is getting richer and is making all the Kardashians richer from these shows.
Maybe the Kardashian family will be more cognizant of the fans that buy the products they endorse and make more of an effort to insure that those products do what the Kardashians say they will do.
Their world may not be crumbling, but there are signs of cracks in the foundation.