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End of the Road for X-Factor?

18 Nov

Demi Lovato, Simon Cowell, Paulino Rubio and Kelly Rowland are on the judging panel for X-Factor in 2013.

The ratings numbers are not looking good for Season 3 of the X-Factor. Season 1 opened with 12.49 viewers, Season 2 drew 8.79 million viewers and Season 3 debuted with 6.45 million. So X-Factor has lost over 6 million viewers, since its debut in 2011.

Season 3 drew their most viewers on October 2, when 7.80 viewers tuned into the show. A season low 3.5 million viewers watched the show on October 31. The television ratings show that 5.18 million tuned into their last show on November 14. It is doubtful that the show can turn around their ratings this far into the season.

Simon Cowell made a monumental mistake, by predicting X-Factor would draw 20 million viewers a week. A different lineup of judges and host/ host has been seen all three seasons.

Changes For Each Season

Season 1 had a judging panel that consisted of Nicole Scherzinger, Paula Abdul, L.A. Reid and Simon Cowell. Steve Jones was the only host that season.

Season 2 debuted with two new judges in Demi Lovato and Britney Spears. L.A. Reid and Simon Cowell returned. The show also introduced two new hosts in Mario Lopez and Khloe Kardashian.

Season 3 saw more changes with L.A. Reid and Britney Spears leaving the judging panel and Paulino Rubio and Kelly Rowland joining the panel, as Demi Lovato returned for a second season, along with Simon Cowell. Khloe Kardashian was not asked to return for Season 3 and Mario Lopez became the only host for Season 3.

Britney Spears reportedly earned $15 million for the season she was a judge, but she seemed out-of-place on the show.

The judges this season are not being paid Britney Spears type money. Demi Lovato is reportedly earning $2 million this season, while Paulino Rubio is being paid $1.5 million, while Kelly Rowland is earning the least with a $1 million contract. Simon Cowell is earning between $75 and $90 million this season.

It will surprise me if there is a Season 4 of X-Factor, since I can’t see the Fox network continue to air both X-Factor and American Idol, with both shows losing viewers by the millions.

Melanie Amaro is an excellent example of how not to promote a winning singer. Amaro’s debut album still has not been released two years after she was the winner of Season 1. It is ironic that eight other singers and/or groups appearing on X-Factor have had albums released, while the Season 1 winner is still waiting for her album to drop.

Tate Stevens, who won Season 2 was signed to a RCA contract last January. He recorded his album Tate Stevens in April and by August had been dropped by RCA. So his recording contract lasted about 7 months.

It is surprising that anyone would even want to be the Season 3 winner of X-Factor, after learning the fate of the previous two winners.

The Voice Slipping In Ratings

The Voice started Season 5 with 14.98 million viewers watching, but by the time the Nov. 11 show aired 11.64 million had tuned in, for a loss of three million viewers from the first show.

However, The Voice is drawing about twice as many fans as X-Factor, so is in no danger of being dropped from the NBC schedule. No show attracting 11 million viewers will be dropped from any network.

X-Factor Not Likely to Return in 2014

I see very little chance of X-Factor returning for Season 4 in 2014. The show has run its course. I watched a show recently and there were very few songs sung, that I had ever heard of before.

The show may be going for a more contemporary audience, but it doesn’t seem to be working. I still like to hear the oldies sung on singing competition shows, but Simon Cowell is not a fan of that kind of music and is going to go down with the kind of music he likes.

Simon Cowell made a mistake by leaving American Idol, but I don’t think he envisioned making a mistake of this magnitude.

His vision of 20 million viewers and a reality of 5 million viewers must even tell him, that X-Factor is in the waning days of their existence.

2014 may be the first year that Simon Cowell won’t be making snide remarks, as he judges singers since American Idol debuted in 2002.

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