The Voice is seeing its rating slip as it drew the fewest viewers of the season last night with 11.7 million viewers. Nobody expected them to match the 37.6 million viewers, with the Super Bowl lead-in, but the ratings have dropped almost every week from the 17.8 million viewers of the second show.
14.8 million viewers tuned in for the last blind audition shows, but then the viewers returned for the first week, of the battle rounds with 16.8 million viewers. The ratings dropped to 14.5 million, 11.9 million and the 11.7 million last night. I am sure they have lost some of those viewers to Dancing With The Stars. The Voice has lost 6.1 million viewers since the second show.
Battle Rounds Fiasco
It took four weeks to finish the battle rounds and when they finished last night, there were still 24 singers remaining in the competition. Only the most ardent fans could give you the name of any of those 24 singers.
The main problem is that there were so many singers at the beginning of the battle rounds, that the fans forget the singers when they don’t see them week after week. Some of the singers haven’t even been seen on the show for over a month.
Even after whittling it down to the final 24 singers, there is not enough continuity on the show, to remember the names of the singers. Singing eight songs in two hours means there is 24 minutes of singing, assuming the average song is three minutes. That leaves NBC with one hour and 36 minutes to tell about the singers and run their commercials. It is almost a relief when the show is over, after watching so many commercials.
The worst thing about the battle rounds is that the judge/mentor seem to be more interested, in staging a great battle between the contestants than anything else. It is almost a given that the flashiest and loudest singer of the battle rounds, seems to invariably be the winner.
Another problem is that the judge/mentor are favoring one singer over another, like when country singer Jordan Rager was forced to sing a Jason Mraz song, which fit better the style of Naia Kete. This is where the battle rounds hurt one singer or the other, forcing them to sing out of their genre.
Why not just have live performances the entire season, instead of having battle rounds. Hopefully, the producers saw how the ratings dropped during the battle rounds and will rework the show, before it returns this fall.
Ratings Could Drop This Fall
I am worried that when the show returns in the fall, the ratings will continue to drop, since by then the new television season will have begun and television fans may want to see the new and returning shows of the fall season.
X-Factor will be returning also, which could cause more problems for the singing competition industry. It will be disastrous for X-Factor to go head-to-head with The Voice. That probably won’t happen, since they might just split the audience in half.
There are still 12 more shows of The Voice to be seen and I am wondering if the ratings will continue to drop, week after week or will the live shows bring back some of the lost fans.
The Voice needs a winner that is a household name and don’t want another winner who would be a trivia question, only one year later. Who did win The Voice last year anyway? Not many people could give you the answer.